25 Most Popular Online Shopping Sites and Online Stores 2022 - Articledesk (2023)

Online shopping sites and online stores are here to stay. Almost everyone and their cousins have used an online store to purchase one item or the other before.

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1Most Popular Online Shopping Sites and Online Stores 2022










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Buying online is convenient because you can do it anywhere and at any time. The advanced security measure put in place by the leading fintech companies to make online transactions safer is also a driving factor in more people shopping online.

With the availability of so many options, online shopping can be risky especially when you have to go through several unknown shopping websites and online stores to get exactly what you want.

What if there is a way to know the most popular online shopping websites buy online?

We’ve got you covered.

This article is a definitive list of the best online shopping websites in the world today.

They might not necessarily be the cheapest online shopping sites out there but they are popular destinations for different people when buying online.

Our online shopping sites list covers both the women’s stores for online shopping and online shopping for men.

No matter what you’re looking for when shopping online – electronics, fashion items, beauty products, or any other things – we’ve got you covered with this list.

Here are the top websites for online shopping in the world today:


GS-JJ.com is a custom promotional gift, craft gift company. They have dozens of products such as custom pins, coins, medals, patches, etc. Free design and shipping, no minimum order. More than 20 years of experience operating in the professional field enables them to bring the most suitable customized products for their customers at competitive Prices.

Their main custom websites are also customsticker.com, enamelpins.com, etc


Over the years, Amazon has been leading the way in online shopping, especially for general merchandise. With average monthly traffic of 1.87 billion users, Amazon is the giant when it comes to online shopping.

Amazon sells millions of items from its own warehouses and from sellers all over the world.


eBay is the largest online auction site with average monthly traffic of 817.6 million. Most sellers use eBay to generate extra income by selling items in a wide variety of categories.

Sometimes, sellers create pop-up advertisements by using tools likeAdoricto draw users’ attention and to generate leads.

You can filter your search results by price, brand, color, features, size, customer ratings, and reviews. And if you are on the hunt for the cheapest online shopping sites, eBay is the first online shopping site to check.


Etsy is the online marketplace for products from talented artisans around the world. It has an average monthly traffic of 120.4 million users who buy and sell artistic crafts and goods.

Online shopping on Etsy is basically for innovative homemade products and creative wonders from vintage finds, home décor, clothes, personalized jewelry, and shoes.

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There are lots of good deals on Etsy which makes it an ideal marketplace for buyers and sellers to save and earn extra money on the side.


Since 2017, Inspire Uplift has been providing quality products to customers worldwide at a reasonable cost.

Started all with just a social media page, which now has over 6 million followers, it deals with millions of customers and has allowed small businesses to sell their products with ease.

InspireUplift.com is an online store that has a variety of products, covering areas from the kitchen to the washroom, outdoor to indoor, and also has exciting gears for kids, elders, and youngsters.


Women shopping online will find Overstock to be very interesting as they are focused more on home goods and women products.

These are hot sellers as seen on their homepage. You can sort products by brand, price, and cost of shipping. Looking for cheap online shopping websites for women, then check Overstock.


Wish is an app for finding great shopping deals. With average traffic of 38.7 million people finding deals every month, the Wish App is definitely getting the job done.

25 Most Popular Online Shopping Sites and Online Stores 2022 - Articledesk (1)


If you are looking for the largest online marketplace to source products from China manufacturers, then visit Alibaba.

Alibaba.com connects Chinese exporters with companies from any part of the world. Alibaba is also the biggest e-commerce and online company in China. They are also the world’s fifth-largest internet company by revenue.


On Aliexpress, you’ll get different deals from promotions on clothing, electronics, sports items, and more. Although based in China, the reach of this online retail service is global.

Aliexpress average monthly traffic of 43.3 million is made up of small businesses from China, Singapore, and every other country who are selling products to international buyers online.

Many businesses source products on this platform and drop ship to end clients. It is such a big source for drop shipping that top eCommerce website builders such as Shopify and BigCommerce offer integrations and apps that help you easily find and add products to your store.


Walmart.com is an extension of the American retail store, Walmart, a chain of hypermarkets, discount departments, and grocery stores based in the US. Walmart is the largest department store retailer in the United States.

They feature great selections of high-quality products at low prices. Walmart.com provides the best online shopping experience to over 339 million users every month


Students buy a lot of goods online every single day. And for them, custom writing services, like CustomWritings, where they canorder essays online, have become the most popular shopping sites. When you have no idea how to handle academic papers, it is very convenient to have some experts by your side and purchase the needed paper safe and plagiarism-free.


Sears is an American chain of department stores and an integrated retailer. The over 26.1 million people who visit Sears.com every month have access to full-line and specialty products spread across all their stores in the US.


Kohls is an American department store with an online presence.

Products like jewelry, clothing, bedding, beauty products, footwear, furniture, housewares, and electronics are available online and in their physical stores. The average monthly traffic to Kohls.com is 40.4 million users.


Costco Wholesale is a multibillion-dollar global retailer that provides quality brand name merchandise at the best possible prices.

Although Costco started in the US, they have warehouse club operations in eight countries and have average traffic of 42.1 million people visiting their website every month.


Target is the second-largest department store retailer in the United States.

Target.com has an average traffic of 117.4 million people shopping for high quality and trendy merchandise at competitive prices. If you are looking for an upscale discount retailer online, check out Target’s digital channels.


Asos is the favorite online fashion store for fashionable young adults. As a British online fashion and cosmetic retailer, Asos is a big name in the online fashion stores category.

On Asos, you’ll find clothing, accessories, and fashion deals from over 850 popular brands with free shipping from fulfillment centers in the UK, US, and Europe.


Brooklinen is a popular direct-to-customer company that sells luxury bedding at accessible prices: luxury bed sheets, pillows, comforters, blankets, etc.

They are popular for the quality of their materials, and affordable prices of their products.


BHLDN is an American online store retailer for brides and bridesmaids. A wedding dress e-commerce store with classic styles of wedding dresses, bridal accessories, bridesmaid dresses, and wedding décor.

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BHLDN.com is owned by Urban Outfitters and a sister brand to Anthropologie.


Cuyana is an online store for modern women shopping online for minimal and high-quality clothing, bags, and accessories.

Although, not a major retailer for women shopping online, Cuyana is a pioneer of the “lean closet” movement built on quality.


One of the online shopping sites in Nigeria where you can shop for books, electronics, home appliances, phones, computers, fashion, and other items.

You can get daily deals on Konga Mall which allows businesses in Nigeria to showcase their products online. In just a short time of its existence, Konga.com is quickly becoming the engine of online shopping in Africa.


This is another online shopping website based in Lagos, Nigeria. Jumia is a system of online commerce, marketplaces, and classified websites with a presence across 14 African countries.

Jumia.com is mainly known for its range of appliances, hardware, and fashion items.


Wayfair is an American e-commerce store that sells home goods from over 10,000 suppliers. Wayfair.com is one of the world’s largest online selections of furniture, home furnishings, décor, and goods.

Looking for the perfect home product at a good price, think Wayfair.


Genuine People, a fashion and lifestyle online retailer based in San Francisco and Shanghai, is the indie version of Zara.

Zara die-hards and lovers of the indie fast fashion movement will definitely love Genuine People. Genuine People have reasonably priced on-trend pieces under $30 for everyone throughout the year.


Everlane is one of the online cloth retailers in San Francisco, California, and New York City.

From Everlane shoes to their new arrivals, you are definitely going to get the most beautiful modern essentials from the best factories in the world without the traditional markups.

Everlane is a leader in basic apparel like cozy cashmere, comfy knits, or your new work uniform. When it comes to price transparency online, Everlane is the place to go.


The Garmentory marketplace is an assembly of the world’s top indie boutiques online.

It connects over 500 traditional brick-and-mortar boutiques and over 3000 emerging designers throughout the world to shoppers online.


This is a popular online sports store with headquarters in Herzogenaurach, Germany. Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world.

Adidas outlets in the UK, the US, and other countries sell Adidas originals like women’s shoes, men’s shoes, and other sporting gears online.


Free People is another urban American bohemian apparel and lifestyle retail company for women. They sell clothing, accessories, intimates, shoes, and swimwear for women in over 1,400 departments and specialty stores.

There you have it. Let us know what you think about our list of the most popular online shopping sites in the world. Don’t forget to share this article with your network.


One of the things that differentiate Zappos from the other online shopping sites on this list is their exemplary customer service.

The online shopping industry is filled with many good stories submitted by different customers of Zappos. On Zappos, you’ll find women’s apparel, kids’ clothing, men’s shoes, and items from specialty shops.

5/5 - (2 votes)


What is the most popular shopping sites online? ›

Answer: Amazon is the largest shopping website with a revenue of USD 120,968 million (2020). It is also the most popular because of the traffic. The other two biggest shopping websites include Jd.com and Walmart.
Answer: Here are the trusted online shopping sites:
  • eShakti.
  • Etsy.
  • Amazon.com.
  • Alibaba.com.
  • eBay.
  • Overstock.com.
Feb 6, 2023

What are the top 3 biggest online shopping sites? ›

Most Visited eCommerce & Shopping Websites
RankWebsitePages / Visit
46 more rows

How many online shopping sites are there? ›

There are an estimated 12 million – 24 million eCommerce sites across the entire globe, with more and more being created every single day.

What is the most popular online shopping site in USA? ›

1. Amazon. Founded in the US in 1994, today, Amazon is the undisputed leader in the retail segment across the world. The platform started as an online bookstore that later diversified to a range of products, including electronics, apparel, media, furniture, food, toys, and jewelry.

Which is the best online shop in USA? ›

Best Online Shopping Websites of 2023
  • Best Overall: Amazon.
  • Best for Online Bidding: eBay.
  • Best for Handmade Goods: Etsy.
  • Best for Comparing Sellers: Google Shopping.
  • Best for Home Goods: Overstock.
  • Best for Clothes and Shoes: Zappos.
  • Best for Cheap Items: Wish.
  • Best for Designer Products: Nordstrom.
Feb 17, 2023

What are the 2 biggest online retailers? ›

Search results
#NameMain country / share
1 (1)amazon.com Amazon.com, Inc.United States 96.0%
2 (4)walmart.com Walmart, Inc.United States 100.0%
3 (3)apple.com Apple, Inc.United States 50.3%
4 (7)target.com Target CorporationUnited States 100.0%
21 more rows

Which is the safest online shopping? ›

Look for HTTPS. Many websites will display a lock symbol in the address bar. This is most commonly seen on the payment page of an online store. This means the website is using an HTTPS connection, which makes it safe to enter your information.

Where do people shop now? ›

The most popular online shopping platforms include Amazon, Walmart, and Alibaba. These three companies have become household names and dominate the online shopping market. They offer a wide variety of products at competitive prices, making them the go-to destination for many online shoppers.

What is the 10 example of eCommerce? ›

Online stores like Amazon, Flipkart, Shopify, Myntra, Ebay, Quikr, Olx are examples of E-commerce websites.

How many online shopping sites are in the US? ›

It's essential to know the comprehensive number of online retailers globally or in the US to better understand your total addressable market. In short, there are currently 9.1 Million Online Retailers in the world and 2.5 Million of them are in the United States.

Which online shopping is best and cheap? ›

Best Online Shopping Apps That You Should Check Out
  1. Amazon. The e-commerce platform has become synonymous with the shopping experience. ...
  2. Myntra. Myntra is a household name for fashion shopping in India. ...
  3. Flipkart. Another well-known e-commerce platform is Flipkart. ...
  4. AJIO. ...
  5. Meesho.
Feb 28, 2023

What are the trends in online shopping? ›

More shoppers using social commerce. Consumers prioritizing sustainable brands. A cookieless personalized online shopping experience. AR becoming more popular.

What is the largest online marketplace? ›

1. Amazon. Among the most trusted online marketplaces, Amazon is the world's largest. The company operates in over 20 countries and has over 310 million active customers.

How many people are shopping online today? ›

Over 2.14 billion shoppers now buy items online, which is a significant increase from just a few years ago. With the current world population of 7.9 billion, it means that 27% of all people that are alive are digital buyers.

What is best to buy in USA? ›

  • Apple products in general.
  • Electronics in general.
  • Beauty Products (makeup, skincare, haircare)
  • Vitamins and Supplements.
  • American-brand clothes (The North Face, Guess, Polo Ralph Lauren, Tommy Hilfiger, Abercrombie, Hollister, Levi's, GAP, Calvin Klein)
Feb 16, 2023

Which US city is ranked No 1 for shopping? ›

New York City, New York

Treasure seekers can find everything from clothes and antiques to furniture and just about anything one can imagine. The market blurs the traditional boundaries by throwing craftspeople, jewelers and locally-made fresh food into the mix.

Which shopping app is best for clothes? ›

  • ASOS. Download on iOS | Android. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. ...
  • Instagram shopping. Download on iOS | Android. ...
  • RetailMeNot. Download on iOS | Android. ...
  • Shopkick. Download on iOS | Android.
Sep 20, 2022

Who shops online the most in the United States? ›

Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store. Part of the reason you see these two segments of the population spending more money online is that they spend more time shopping online.

What are the top 2 retail companies? ›

1 All figures are as of December 22, 2022.
  • #1 Walmart Inc. ( WMT)
  • #2 Amazon.com Inc. ( AMZN)
  • #3 Costco Wholesale Corp. ( COST)
  • #7 Walgreens Boots Alliance Inc. ( WBA)
  • #8 Alibaba Holdings (BABA)
  • #9 Target Corp. ( TGT)
  • #10 Lowe's Companies (LOW)

What state has the most online sales? ›

TOP 10 States That Buys The Most Online
4District of Columbia53.4%
5 more rows
Sep 14, 2022

Is online shopping is safe or not? ›

For the most part, yes: online shopping is a safe activity. It can be individuals themselves and their internet and online shopping habits making it unsafe. And that is exactly what cybercriminals rely on. They rely on you not knowing how to identify and avoid phishing emails.

What are 4 tips for safely shopping online? ›

How to Shop Safely Online
  • Always place orders from a secure connection. ...
  • Know the merchant and their reputation. ...
  • Avoid offers that seem “too good to be true” ...
  • If you are buying a Gift Card, read the Terms and Conditions. ...
  • Don't use an e-store that requires more information than necessary to make the sale.

Why is it safe to order online? ›

An SSL (secure sockets layer) is an encryption method that all online retailers who deal with credit or debit card details must have. An SSL encryption stops hackers from accessing your personal or financial information, ensuring your details are secure and safe.

Where is Gen Z shopping? ›

Half of US Gen Z social users make purchases on social media, according to our data. Product discovery is the top reason that Gen Zers buy through social media, with 45% saying they bought something because they found an item they liked.

Where do American people buy clothes? ›

Gen Z & Millennials' Top Favorite Places to Buy Clothing Now
  • Walmart.
  • Amazon.
  • Kohl's.
  • Target.
  • Nike.
  • Macy's.
  • Old Navy.
  • Ross.
Sep 15, 2020

Where is the best place to shop in the world? ›

Link Copied!
  • Hong Kong — ...
  • Paris — ...
  • Kuala Lumpur — ...
  • London — ...
  • Tokyo — ...
  • New York City — ...
  • Seoul — ...
  • Milan — Home to what many fashion industry insiders consider the world's most important fashion district, the Quadrilatero della Moda, Milan gave the world Prada, Versace, Dolce & Gabbana and many more high-fashion brands.

What are the 4 types of e-commerce? ›

The Most Common Types of Ecommerce Business Models
  • B2C (Business-to-consumer). B2C businesses sell directly to their end-users. ...
  • B2B (Business-to-business). ...
  • B2B2C (Business-to-business-to-consumer). ...
  • B2G (Business-to-government). ...
  • C2B (Consumer-to-business). ...
  • D2C (Direct-to-consumer). ...
  • C2C (Consumer-to-consumer).

What are 5 examples of commerce? ›

There are six main branches of commerce: trade, transport, warehousing, insurance, banking, and advertising. Trade facilitates the exchange of goods and services between two companies or businesses, two nations, or between a retailer and a customer.

Is online shopping popular in the USA? ›

US online shopping: number of digital shoppers

A recent study shows that there are 218.8 million online shoppers in the US in 2023 spending an average of $5,381 per person. The number of digital shoppers is set to increase in the coming years. In 2024, experts expect there to be 223 million ecommerce shoppers.

How many online brands are there? ›

We track over 7 million eCommerce websites across the world.

How do I find cheap items online? ›

The top 30 price comparison websites and apps
  1. Google Shopping. Google Shopping is probably the largest and best-known comparison shopping engine. ...
  2. PriceGrabber. PriceGrabber is owned by Connexity. ...
  3. Shopping.com. ...
  4. Become. ...
  5. Camelcamelcamel. ...
  6. BuyVia. ...
  7. ShopSavvy. ...
  8. 12. Yahoo Shopping.
Jan 3, 2023

Which shopping is best online or offline? ›

Distinguishing Factors between Online and Offline Shopping
Shipping chargesWhen you shop online, you may be charged a delivery fee.There is no need to pay for shipping.
Transport costOnline shopping eliminates the need for transportation.The consumer may be charged for transportation.
4 more rows
Mar 7, 2022

What are people buying the most of right now? ›

The 20 most popular things people are buying right now
  1. Apple AirPods Pro. ...
  2. Gaming consoles like Nintendo Switch, Xbox and PS5. ...
  3. Slippers. ...
  4. Squishmallows. ...
  5. A MasterClass subscription. ...
  6. Air purifiers. ...
  7. Advent calendars. ...
  8. Winc wine subscription.
May 15, 2020

What are the shopping trends for 2023? ›

Consumerism curtailment. 2023 is the year that we will see consumers slowing down — in other words, a consumerism curtailment. Repair, recycling, reuse, and thrifting will grow. Simply put, consumers will buy less stuff and be more invested in understanding the product life cycle.

What are the new online trends for 2023? ›

In 2023, personalization is set to become one of the biggest e-commerce trends. Personalization gives customers tailored experiences based on their interests, needs, and preferences. Brands can offer personalization by using customer data to create unique experiences and build customer loyalty.

What are the 3 main types of online marketplaces? ›

Types of eCommerce marketplaces
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Consumer-to-consumer (C2C), sometimes called peer-to-peer (P2P)
Jun 22, 2021

What is the most sold item on marketplace? ›

Top Selling Items on Facebook Marketplace in 2023
  • Fashion Apparel. Branded fashion apparel are some of the most selling stuff on the Facebook marketplace. ...
  • Furniture & Home Decor. ...
  • Mobile & Accessories. ...
  • Books. ...
  • Baby Care Products. ...
  • Sports Supplies & Fitness Equipment. ...
  • Health & Wellness Products. ...
  • Toys.
Dec 7, 2022

What is the biggest online shopping day of the week? ›

Best Day of The Week for Online Sales

However in most recent findings, Monday has taken the lion's share of online sales for the last two years in a row. Sunday currently bodes the lowest amount of online sales.

Which age group buys the most online? ›

US online shopping frequency by age group

This is why it comes as no surprise when it comes to shopping preference, Millennials lead the pack by accounting for 37.4% of all American digital buyers in 2020, followed by Generation X (30.1%), Gen Zers (18.2%), and Baby Boomers(14.6%) (eMarketer, 2020).

What day do most people shop online? ›

It shows that Friday comes out on top as the most popular day to shop online, with an index of 113, followed by Thursday and Sunday, with 102 each. What this means is people purchase items online more than they usually do on these three biggest online shopping days, with a lot more doing so on Friday.

Which is the biggest online selling site in the world? ›

1. Amazon. The most popular ecommerce marketplace in the world is Amazon, thanks to its powerful shipping and fulfillment functions and its consistent shopping experience. The Amazon marketplace is also the world's second largest search engine.

Which is the first online shopping site in world? ›

The first secure retail transaction over the Web was either by NetMarket or Internet Shopping Network in 1994. Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was also introduced in 1995. Alibaba's sites Taobao and Tmall were launched in 2003 and 2008, respectively.


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